About the Role
Fact Base Consulting is currently recruiting a strategic and results-driven Trade Marketing Manager on behalf of our esteemed client in the fast-moving consumer goods (FMCG) sector. In this pivotal role, you will be responsible for designing and executing comprehensive trade marketing strategies that accelerate brand visibility, strengthen channel partnerships, and maximize return on investment across the Nigerian market. This is an exceptional opportunity for an experienced professional to make a significant impact within a leading bottling and distribution environment.
Key Responsibilities- Develop and implement national trade marketing strategies fully aligned with overall business objectives and commercial targets.
- Translate core brand priorities into highly actionable, localized trade plans for diverse market segments.
- Drive robust channel-specific strategies across Distributor, Wholesale, General Trade, and Modern Trade networks.
- Lead high-impact trade promotions and retail activation initiatives to guarantee measurable commercial success and optimal ROI.
- Equip and support dedicated Sales teams with innovative trade tools, enablement programs, and flawless execution frameworks.
- Analyze market trends, competitor activities, and sales data to continuously refine and optimize trade marketing campaigns.
- Bachelor's degree or HND in Marketing, Business Administration, or a closely related discipline.
- Possession of an MSc, MBA, or relevant professional certification will be considered a distinct advantage.
- Minimum of 8 years of relevant professional experience, with at least 3 years served in a managerial capacity within Trade Marketing, preferably in the FMCG or bottling industry.
- Demonstrated expertise in advanced data analysis, consumer insights, and commercial interpretation.
- Exceptional leadership, stakeholder management, and cross-functional collaboration skills.
- Competitive salary package commensurate with industry standards and experience.
- Opportunities for professional growth, leadership development, and strategic impact.
- Comprehensive health insurance and performance-based incentives.