About the Role
Fact Base Consulting is partnering with a leading FMCG organization to recruit a dynamic and results-driven Trade Marketing Manager to oversee their commercial operations in Nigeria. In this pivotal role, you will be responsible for bridging the gap between brand marketing and field sales by designing and executing high-impact trade strategies that accelerate market share and revenue growth across diverse retail channels.
Key Responsibilities- Develop and implement comprehensive national trade marketing strategies aligned with overall business objectives and brand priorities.
- Drive channel-specific execution across Distributor, Wholesale, General Trade, and Modern Trade networks.
- Lead innovative trade promotions and retail activation initiatives to ensure measurable commercial impact and positive return on investment.
- Equip and support the sales teams with effective trade tools, localized programs, and robust execution frameworks.
- Analyze market trends, competitor activities, and sales data to optimize trade spending and promotional effectiveness.
- Bachelor's degree or HND in Marketing, Business Administration, or a related discipline.
- Possession of an MSc, MBA, or relevant professional certification will be a distinct advantage.
- Minimum of 8 years of relevant professional experience, with at least 3 years served in a managerial capacity within Trade Marketing, preferably in the FMCG or bottling sector.
- Demonstrated expertise in commercial data analysis, consumer insights interpretation, and strategic planning.
- Exceptional leadership, stakeholder management, and cross-functional collaboration skills.
- Competitive salary package with performance-based incentives.
- Comprehensive health insurance coverage for employee and dependents.
- Opportunities for professional development and career advancement within a leading industry network.
- A collaborative and dynamic work environment supporting innovation and strategic leadership.