About the Role
HTS Africa is a fast-growing wholesale and retail fashion distribution company focused on making fashion products easily accessible across Africa. We specialize in streetwear and everyday fashion essentials while building a modern, systems-driven business powered by creativity, accountability, and continuous improvement.
Key Responsibilities- Develop and execute comprehensive social media strategies to elevate the HTS Africa brand across multiple platforms.
- Create, curate, and manage engaging daily content, including copywriting, imagery, and video assets tailored to streetwear and everyday fashion.
- Monitor social media trends, viral content, and industry best practices to keep the brand relevant and innovative.
- Analyze campaign performance metrics and provide actionable insights to optimize audience reach and engagement.
- Engage with the online community, respond to inquiries, and foster strong relationships with customers and brand advocates.
- Collaborate with the marketing and sales teams to align social media campaigns with broader business objectives and product drops.
- Minimum of a Bachelor's degree or relevant professional qualification in Marketing, Communications, or a related field.
- Proven work experience as a Social Media Manager, Content Creator, or similar digital marketing role, preferably within the fashion or retail industry.
- Strong understanding of major social media platforms, algorithms, and analytics tools.
- Exceptional copywriting, storytelling, and visual aesthetic skills with a keen eye for streetwear and youth culture.
- Ability to work independently and collaboratively in a fast-paced, dynamic startup environment.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Work directly within a growing fashion business and make a tangible impact.
- Develop valuable real-world business experience in the African retail sector.
- Contribute to meaningful marketing projects and operations.
- Learn, grow, and take on increasing responsibility as the company expands.
- Be part of a young and driven team building for the future.