About the Role
PG Consulting Limited is a leading business optimization consulting firm that leverages the techniques of business research, cutting-edge innovation, and scientific economics to provide robust insights that enable business decision-makers to achieve accelerated and sustained competitive outcomes. We are currently recruiting a competent Social Media Executive for our esteemed client to lead integrated digital marketing campaigns from concept to execution, maintaining and increasing online visibility and sales.
Key Responsibilities- Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, and social media marketing.
- Design, build, and maintain a strong, engaging social media presence across various platforms.
- Measure and report the performance of all digital marketing campaigns and assess against ROI and KPI goals.
- Identify trends and insights, and optimize marketing spend and campaign performance based on analytical data.
- Brainstorm new and creative growth strategies to expand our client's digital footprint.
- Monitor, track, analyze, and report on social media performance using tools such as Google Analytics and Facebook Insights.
- Research and evaluate the latest digital trends and techniques to improve social media measurement and engagement.
- Create compelling copywriting and oversee content management initiatives.
- Possession of a Bachelor Degree in a relevant field.
- 2 to 3 years of proven professional experience in digital marketing, social media management, or business growth.
- Proficiency in graphic design and web publishing requirements.
- Excellent communication, writing, and copywriting skills in English.
- Hands-on experience in content management and campaign execution.
- Solid working knowledge of SEO, keyword research, and Google Analytics.
- Competitive salary package commensurate with experience.
- Opportunities for professional growth and continuous learning.
- Dynamic and collaborative work environment with industry experts.