About the Role
Stova Industries Ltd, a leading fast-moving consumer goods (FMCG) manufacturing company renowned for our commitment to excellence and quality, is seeking an experienced and dynamic Marketing Manager. Based full-time at our facility in Ibafo (near the Mountain of Fire Prayer City), this role is pivotal in driving our brand visibility, expanding market share, and fostering strong relationships with customers and distributors across Nigeria. If you are a strategic thinker with a passion for building iconic FMCG brands, we want you on our team.
Key Responsibilities- Develop, implement, and execute comprehensive strategic marketing plans to promote the company's product portfolio and enhance brand positioning.
- Conduct thorough market research and competitor analysis to identify emerging trends, consumer behavior patterns, and actionable business insights.
- Plan, execute, and optimize multi-channel marketing campaigns across digital platforms, social media, email, and paid media.
- Lead product promotions by crafting compelling brand stories and managing high-impact awareness campaigns.
- Collaborate closely with the sales team to design effective lead generation strategies and support overall revenue growth.
- Build and maintain a consistent, positive brand identity across all offline and online touchpoints.
- Bachelor's degree (BSc) or Higher National Diploma (HND) in Marketing, Business Administration, or a related discipline; an MBA or relevant professional certification will be a distinct advantage.
- Proven professional experience in marketing, demonstrating successful campaign ownership, digital platform management, and strategic execution.
- Strong command of market planning, customer relationship management, and data-driven decision-making.
- Exceptional creativity, communication, and leadership skills with a proven ability to manage diverse projects simultaneously.
- Competitive salary and performance-based incentives.
- Opportunities for professional growth and career advancement within a leading FMCG manufacturing company.
- Collaborative and dynamic work environment in a strategic location.