About the Role
Trusoft Limited is an indigenous software company specializing in the design and development of cutting-edge software solutions tailored to the educational, medical, and financial sectors. We are dedicated to transforming the technological landscape in Nigeria by delivering products that improve the lives of everyday consumers. We are currently looking for a results-driven Performance Marketing Executive to join our growing team in Lagos, Nigeria, and help accelerate our market reach through data-backed digital marketing strategies.
Key Responsibilities- Develop, execute, and optimize end-to-end performance marketing campaigns across paid search, social media, and display channels to drive user acquisition.
- Manage marketing budgets effectively, ensuring maximum return on investment (ROI) and meeting cost-per-acquisition (CPA) targets.
- Oversee the creation of compelling digital content including ad copy, email campaigns, and multimedia materials to boost engagement.
- Grow and manage our brand presence across social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.
- Monitor, analyze, and report on key performance indicators (KPIs) and campaign metrics to identify growth opportunities.
- Collaborate closely with internal product, sales, and analytics teams to align marketing initiatives with overall business goals.
- Conduct continuous market research and competitor analysis to stay ahead of emerging tech and marketing trends.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Proven work experience as a Performance Marketing Executive, Digital Marketer, or similar role within the tech or software industry.
- Strong proficiency in managing paid ad platforms, Google Analytics, and social media management tools.
- Exceptional analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Excellent written and verbal communication skills with a keen eye for brand consistency.
- Competitive salary with performance-based bonuses and incentives.
- Opportunities for professional growth and continuous learning in a fast-paced tech environment.
- Collaborative, innovative, and dynamic workplace culture.