About the Role
Nile University of Nigeria is a prestigious multidisciplinary institution based in Abuja and a proud member of Honoris United Universities. We are currently looking to engage a highly competent and result-oriented Senior Specialist, Digital Marketing with strong personal and professional integrity to join our dynamic team and elevate our digital presence.
Key Responsibilities- Set up, manage, and continuously optimize paid advertising campaigns across Google Ads, Meta Ads Manager, and LinkedIn to deliver measurable ROI.
- Implement comprehensive SEO strategies, conduct keyword research, and track search performance to improve organic traffic and website visibility.
- Collaborate with the marketing team to design, execute, and monitor social media content calendars and online community engagement.
- Design, manage, and optimize conversion-focused landing pages with proper tracking mechanisms utilizing Google Tag Manager and UTM parameters.
- Monitor, analyze, and report on key campaign metrics such as CPC, CTR, conversion rates, and lead quality to guide data-driven decisions.
- Plan and execute targeted email marketing campaigns using advanced segmentation, personalization, and automation tools like Mailchimp.
- Support website management through CMS updates and collaborate with academic units to align digital content with institutional priorities.
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Relevant professional certifications or postgraduate qualifications will be an added advantage.
- Minimum of 5 to 8 years of relevant digital marketing experience.
- Demonstrated success in similar roles within a tertiary institution or comparable complex environment.
- Competitive salary package commensurate with experience.
- Opportunities for professional development within a globally recognized educational network.
- Dynamic, collaborative, and inclusive work environment in Abuja, Nigeria.