About the Role
Wakanow.com, Nigeria's leading online travel company, is seeking an innovative and results-driven Senior Marketing Manager to drive our next phase of growth. In this pivotal role, you will combine deep travel-industry expertise, commercial judgment, and strong local-market execution to optimize booking volumes, revenue, and customer lifetime value across our digital channels.
Key Responsibilities- Develop and execute comprehensive annual and quarterly marketing strategies aligned with revenue and brand growth objectives.
- Plan and optimize performance marketing campaigns across Google, Meta, TikTok, and YouTube to maximize ROI.
- Leverage deep insights into Nigerian consumer behavior, cultural trends, and payment habits to reduce conversion friction.
- Own the full customer acquisition and retention funnel, utilizing targeted CRM, email, SMS, and WhatsApp marketing journeys.
- Build strategic co-marketing partnerships with airlines, banks, fintechs, and key tourism organizations.
- Improve SEO and organic visibility for high-intent travel and holiday package searches.
- Manage marketing budgets effectively, controlling waste while scaling successful acquisition channels.
- Lead and mentor internal specialists, creative teams, and external media agencies.
- Proven marketing experience in an Online Travel Agency (OTA), airline, hotel, or major e-commerce platform.
- Demonstrated success in driving performance marketing, customer acquisition, and retention campaigns.
- Strong analytical skills with proficiency in GA4, CRM data, attribution tools, and marketing dashboards.
- Deep commercial understanding of margins, supplier commissions, and customer lifetime value.
- Exceptional leadership, communication, and crisis-management capabilities.
- Competitive salary with performance-based bonuses.
- Comprehensive health insurance coverage.
- Opportunities for professional growth within a fast-paced tech and travel ecosystem.
- Staff travel discounts and perks.