About the Role
Diageo has a rich heritage rooted in iconic brands dating back to 1749. We are currently looking for a dynamic and results-driven Senior Brand Manager for Rum & Liquor to join our team and lead the growth, market performance, and end-to-end consumer journey for our prestigious rum portfolio across Africa Partner Markets.
Key Responsibilities- Deliver brand P&L, growth, market share, brand health, and ROI objectives across assigned rum brands.
- Support the development and execution of annual brand plans aligned with global and regional strategies.
- Translate consumer, shopper, and cultural insights into compelling activation programs that drive recruitment and loyalty.
- Lead the adaptation of global creative campaigns and brand assets, ensuring cultural relevance and executional excellence.
- Manage brand budgets, marketing investments, and agency partners to maximize commercial efficiency.
- Collaborate closely with Commercial, Supply, Finance, and Innovation teams to identify and unlock growth opportunities.
- Degree in Marketing, Business Administration, or a related discipline.
- Typically 4 to 7 years of marketing, commercial, or FMCG experience with a proven track record of delivering integrated campaigns.
- Strong competencies in consumer understanding, brand building, commercial acumen, and digital literacy.
- Exceptional stakeholder management, project leadership, and cross-functional collaboration skills.
- Competitive salary and performance-based bonus structure.
- Comprehensive health insurance and wellness programs.
- Opportunities for professional growth and international career development within a global leader.