About the Role
Diageo is a global leader in beverage alcohol with an outstanding collection of iconic brands across beer, spirits, and wine. We are currently looking for a strategic and results-driven Senior Brand Manager to oversee our renowned beer portfolio. In this pivotal role, you will act as the ultimate owner of assigned brands, driving market performance, brand equity, and the end-to-end consumer journey within Africa Partner Markets.
Key Responsibilities- Deliver brand P&L, net sales value, market share, brand health, and ROI targets across assigned beer brands and portfolio segments.
- Lead the development and execution of integrated annual brand plans that drive sustainable growth and consumer engagement.
- Translate global growth drivers, campaigns, and innovation initiatives into locally relevant activation programs.
- Lead the Creative Adaptation agenda across Africa Partner Markets, ensuring high-quality localization of global creative assets.
- Act as the regional custodian of brand governance, ensuring compliance with global standards and responsible marketing principles.
- Collaborate with Commercial, Supply, Finance, and Innovation teams to unlock growth opportunities and maximize commercial impact.
- Bachelor's degree in Marketing, Business Administration, or a related discipline.
- Typically 4 to 7 years of progressive marketing, commercial, or FMCG experience with a proven track record.
- Strong expertise in consumer, shopper, and cultural understanding, alongside digital and AI literacy.
- Exceptional project leadership, stakeholder management, and commercial acumen.
- Competitive salary and performance-based bonus structure.
- Comprehensive health insurance and wellness programs.
- Opportunities for global career progression and continuous professional development.
- Dynamic, inclusive, and collaborative multinational work environment.