About the Role
Perfetti Van Melle, a global leader in the confectionery industry and the proud producer of beloved brands like Mentos and Chupa Chups, is looking for a dynamic and results-driven Brand Manager to join our growing team in Nigeria. In this exciting role, you will play a pivotal part in shaping the future of our product portfolio, connecting with Nigerian consumers through innovative marketing campaigns, and driving sustainable brand growth.
Key Responsibilities- Drive the implementation of local marketing strategies in alignment with overarching company objectives and regional goals.
- Prepare comprehensive Annual Country and Brand Plans for the marketing function with support from the Category Manager.
- Lead brand management and corporate identity efforts, including portfolio management, product renovation, and re-engineering.
- Monitor brand profitability and propose proactive corrective measures, such as price adjustments or product updates, to meet financial targets.
- Maintain robust market intelligence by tracking competitor activities, consumer trends, and conducting regular field visits in collaboration with the sales team.
- Drive the local innovation agenda based on evolving consumer insights and close collaboration with global brand teams and design agencies.
- Manage accurate invoicing and purchase order processes to ensure seamless financial administration.
- Deep understanding of the Nigerian media landscape, consumer behavior, and regional market dynamics.
- Proven experience developing effective communication materials, including television commercial copies.
- Strong background in managing third-party agencies, creative partners, and cross-functional internal teams.
- Demonstrated expertise in budgetary control, cost management, and competitive intelligence.
- Exceptional project management skills with a strong track record of successfully driving new product development initiatives.
- Excellent written and verbal communication skills.
- Competitive salary and performance-based incentives.
- Comprehensive health insurance coverage.
- Opportunities for professional development and international career growth.
- A vibrant, inclusive work culture with globally recognized brands.