About the Role
Laboria Limited, formed through the strategic merger of industry leaders Ikons Biomed and LabEngines, is a premier powerhouse in Nigeria's In Vitro Diagnostics (IVD) sector. We are currently looking for a dynamic and results-driven Sales Representative to join our growing team in Benin City, Edo State. In this exciting role, you will champion our innovative medical diagnostic solutions, build lasting partnerships with healthcare providers, and drive revenue growth across the South-South region.
Key Responsibilities- Drive aggressive sales of IVD products, medical equipment, and laboratory reagents across the South-South region of Nigeria.
- Develop, nurture, and manage strong professional relationships with hospitals, diagnostic laboratories, key opinion leaders, and medical distributors.
- Identify untapped business opportunities, generate qualified leads, and actively expand market coverage within the assigned territory.
- Consistently meet and exceed assigned monthly, quarterly, and annual sales targets.
- Conduct compelling product presentations, technical demonstrations, and user trainings for clients and medical professionals.
- Provide accurate and timely sales reports, actionable market feedback, and comprehensive competitor intelligence to management.
- Ensure exceptional post-sales follow-up, proactive customer service, and robust account management to guarantee high client retention.
- Minimum of 3 years of proven B2B sales experience, preferably within the IVD, medical diagnostics, or pharmaceutical industry.
- Must currently reside in Edo State (Benin City) with a strong network of regional healthcare contacts.
- In-depth technical knowledge of laboratory products, medical equipment, and diagnostic reagents is a distinct advantage.
- Exceptional communication, presentation, negotiation, and interpersonal relationship management skills.
- Highly self-driven, target-oriented, resilient, and capable of working effectively with minimal supervision.
- Willingness and ability to travel frequently within the South-South region to meet business objectives.
- Competitive salary package with attractive performance-based sales commissions.
- Opportunities for professional growth and career advancement within a rapidly expanding industry leader.
- Comprehensive training and mentorship programs on cutting-edge IVD technologies.
- Supportive, collaborative, and dynamic work environment.