Sales Executive (Fine Bakery)

About the Role

Ascentech Services Limited is looking for a proactive and results-driven Field Sales Executive to promote and sell premium bakery-related products to businesses in Nigeria. In this exciting role, you will be the primary link between our top-tier baking supplies and commercial clients within the thriving hospitality and food service industry. If you possess a passion for sales, exceptional relationship-building skills, and a drive to exceed targets, we want you on our team.

• Identify and approach potential B2B customers including hotels, restaurants, coffee shops, caterers, and institutional baking businesses.
• Promote and sell fine bakery ingredients, baking supplies, and related FMCG products to new and existing clients.
• Conduct consistent field visits across assigned territories to generate quality leads, pitch products, and secure lucrative orders.
• Build, nurture, and maintain strong business relationships to foster long-term customer loyalty and repeat business.
• Achieve and surpass assigned monthly and quarterly sales targets to directly contribute to company growth.
• Follow up proactively on customer inquiries, pending orders, and payment collections when necessary.
• Monitor local market trends, evolving customer demands, and competitor activities to identify new business opportunities.
• Prepare and submit accurate, regular reports detailing daily sales activities, field visits, and pipeline updates.

• Minimum of 2 years of proven field sales experience, ideally within the bakery ingredients, food products, or broader FMCG sector.
• Demonstrated ability to independently generate leads, pitch B2B solutions, and consistently close sales.
• Strong communication, negotiation, and interpersonal skills with a customer-first mindset.
• Ability to thrive in an independent work environment, manage field schedules effectively, and perform under pressure.
• Familiarity with the Nigerian bakery, hospitality, or catering industry will be a distinct advantage.

• Competitive base salary with attractive performance-based sales commissions.
• Opportunities for professional growth and career advancement within a leading recruitment and HR services firm.
• Comprehensive field support and ongoing product training to ensure your success.

Skills