About the Role
At BOGO Beverages, we are game changers. We are a dynamic team working together with fresh ideas to deliver exceptional products to our customers. We are currently seeking a proactive and results-driven Sales Executive to join our growing team in Calabar. The ideal candidate will play a crucial role in driving revenue growth, strengthening relationships with distributors and retailers, and expanding our footprint within the fast-moving consumer goods sector.
Key Responsibilities- Develop and execute effective sales strategies to achieve and exceed monthly and quarterly revenue targets within the assigned territory.
- Identify, prospect, and secure new business opportunities with retailers, wholesalers, and key accounts for our beverage product portfolio.
- Maintain, nurture, and grow long-term business relationships with existing clients to ensure high retention and brand loyalty.
- Conduct regular field visits to monitor product availability, optimal shelf visibility, and compliance with pricing standards.
- Implement targeted promotional activities and merchandising campaigns to increase brand awareness and consumer uptake.
- Gather and report actionable market intelligence regarding competitor activities, pricing changes, and emerging industry trends.
- Prepare, organize, and submit accurate daily, weekly, and monthly sales reports to management.
- Must currently reside in Calabar with a strong understanding of the local market and surrounding distribution networks.
- Minimum of OND, HND, or B.Sc. in Marketing, Business Administration, or a related field.
- Proven prior experience in beverage sales, with Fast-Moving Consumer Goods (FMCG) industry experience strongly preferred.
- Exceptional negotiation, communication, persuasion, and interpersonal skills.
- Demonstrated ability to work independently with minimal supervision while consistently meeting aggressive sales targets.
- Possession of a valid rider or driver license with driving experience is an added advantage.
- Competitive base salary with attractive commission structures and performance-based bonuses.
- Opportunities for professional growth and career advancement within a rapidly expanding beverage brand.
- Comprehensive sales training and continuous field support.
- Dynamic, collaborative, and rewarding work environment.