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Route-to-Market FMCG Sales Lead

Ewvie Ltd | Lagos, Nigeria

Full-Time Posted today 3 views

About the Role

Ewvie Ltd is building high-speed distribution networks for proven, fast-moving consumer foods and snacks, and we are currently establishing our operational foothold in the Lekki-Epe Express Corridor, Lagos fastest-growing commercial territory. We are looking for an ambitious and results-driven Route-to-Market FMCG Sales Lead to optimize our distribution channels and drive unprecedented market penetration.

Key Responsibilities
  • Support the implementation and optimisation of route-to-market strategies across assigned territories and distribution channels.
  • Monitor market coverage, product availability, distribution efficiency, and channel performance to identify gaps and improvement opportunities along the corridor.
  • Analyse distributor, wholesaler, retailer, and customer performance to support effective channel management and commercial decision-making.
  • Monitor the effectiveness of existing routes, territories, and distribution models, and recommend adjustments based on market dynamics and corridor requirements.
Qualifications
  • B.Sc. / HND in Marketing, Sales, or other relevant discipline.
  • Over 3 years of relevant field sales experience, preferably in the FMCG industry.
  • Strong knowledge of Route-to-Market principles, distribution models, van sales, and channel management.
  • Solid understanding of FMCG sales and distribution operations across Lagos commercial corridors.
Benefits
  • Competitive salary package with performance-based incentives.
  • Opportunities for rapid career growth in a fast-expanding distribution network.
  • Health insurance and other corporate benefits.

Skills

Route-to-Market FMCG Sales Channel Management Distribution Operations Market Analysis Territory Management
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