About the Role
Seven Up Bottling Company, a leading player in the fast-moving consumer goods (FMCG) industry in Nigeria, is looking for an experienced Regional Trade Marketing Manager to oversee our operations in the West region. In this pivotal role, you will spearhead innovative trade marketing strategies, enhance brand visibility, and drive sales growth through effective channel management and distributor partnerships.
Key Responsibilities- Develop and execute comprehensive regional trade marketing strategies to achieve business and revenue objectives.
- Design and implement high-impact in-store and out-of-store trade activations that elevate brand presence.
- Manage distributor relationships and optimize Route-to-Market (RTM) frameworks across various channels.
- Analyze market trends, competitor activities, and sales data to identify new growth opportunities.
- Collaborate closely with the sales, brand, and supply chain teams to ensure seamless product availability and promotional alignment.
- Manage regional trade marketing budgets, ensuring optimal return on investment for all campaigns and POS materials.
- Bachelor's degree in Marketing, Business Administration, or a related field; a relevant higher degree or professional certification is an advantage.
- Minimum of 8-10 years of robust trade marketing experience within the FMCG sector.
- Demonstrated expertise in Route-to-Market strategy development and large-scale trade activation.
- Proven track record in distributor and channel management within the Nigerian market.
- Exceptional leadership, communication, and stakeholder management skills.
- Strong analytical abilities with proficiency in interpreting market data and trade metrics.
- Competitive salary and performance-based incentive structure.
- Comprehensive health insurance coverage for employee and dependents.
- Opportunities for continuous professional development and career advancement.
- Company vehicle and communication allowances to support operational efficiency.