About the Role
CHI Limited, a renowned market leader in the Nigerian Food and Beverages industry known for iconic brands like Chivita and Hollandia, is seeking results-driven Regional Sales Managers to oversee business operations in Lagos or Benin. In this strategic role, you will lead regional sales teams and distributors to accelerate revenue growth, expand market penetration, and solidify our competitive edge across assigned territories.
Key Responsibilities- Lead and drive regional sales performance to achieve volume, revenue, and profitability targets.
- Translate national commercial strategies into impactful regional execution plans.
- Expand market coverage and distribution channels while maintaining high in-store execution standards.
- Mentor, manage, and develop Regional Sales Teams including Area Sales Managers and Territory Sales Executives.
- Build and nurture robust relationships with key distributors and trade partners.
- Monitor competitor activities and market trends to identify new growth opportunities.
- Ensure seamless execution of trade promotions, route-to-market strategies, and internal sales processes.
- Bachelor's degree in any discipline; an MBA or MSc is an added advantage.
- Minimum of 7 years of FMCG sales experience, with at least 4 years in a managerial capacity.
- Proven track record of managing large geographical territories and diverse sales channels.
- Deep understanding of traditional trade structures, open markets, and retail networks.
- Strong analytical skills for interpreting sales data and driving commercial decisions.
- Exceptional leadership, communication, and stakeholder management abilities.
- Competitive salary package with performance-based incentives.
- Comprehensive health insurance and wellness benefits.
- Opportunities for professional growth and career advancement within a market-leading FMCG company.