About the Role
Ascentech Services Limited is looking for a dynamic and results-driven Regional Sales Manager to spearhead our sales operations within the Fast-Moving Consumer Goods (FMCG) sector. In this strategic leadership role, you will be responsible for driving market penetration, expanding distribution networks, and leading a high-performing sales team to achieve ambitious revenue and volume targets across the assigned region.
Key Responsibilities- Develop and execute comprehensive regional sales strategies to achieve revenue, volume, and market share targets.
- Lead, mentor, and manage the regional sales team to ensure the delivery of agreed Key Performance Indicators (KPIs).
- Manage and strengthen relationships with distributors, wholesalers, retailers, and key trade partners.
- Drive aggressive market penetration, optimal product distribution, brand visibility, and customer acquisition.
- Monitor market trends, competitor activities, pricing strategies, and evolving consumer needs.
- Conduct regular field visits across the territory to evaluate and improve retail sales execution.
- Prepare accurate sales forecasts, operational budgets, and detailed performance reports for management.
- Collaborate cross-functionally with Marketing, Supply Chain, and Finance teams to streamline operations.
- Identify lucrative business opportunities to continuously expand the company's regional market footprint.
- Ensure strict compliance with company sales policies, credit controls, and standardized trade terms.
- Bachelor's Degree or HND in Marketing, Business Administration, Economics, or a related discipline.
- Minimum of 10 years of progressive sales experience within the FMCG or consumer goods industry.
- At least 4 years operating in a dedicated sales management or supervisory capacity.
- Proven track record of consistently exceeding regional sales targets and driving business growth.
- Extensive expertise in distributor network management, territory planning, and retail trade execution.
- Exceptional leadership, negotiation, analytical, and cross-cultural communication skills.
- Proficiency in Microsoft Excel and modern CRM reporting tools.
- Willingness to travel extensively within the assigned region.
- Possession of a valid driver's license is an added advantage.
- Competitive salary package with performance-based bonuses.
- Comprehensive health insurance coverage.
- Opportunities for professional development and career advancement.
- Company vehicle or travel allowance.