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Regional Sales Manager

Jobrole Consulting Limited | Lagos, Nigeria

Full-Time Posted 3 weeks ago 10 views

About the Role

Jobrole Consulting Limited is a premier talent management company offering innovative business solutions to accelerate organizational performance. We are currently recruiting a dynamic and results-driven Regional Sales Manager to lead our commercial operations, expand market share, and drive revenue growth across the region. If you possess deep expertise in FMCG route-to-market strategies and a proven track record in beverage sales, this is an exceptional opportunity to elevate your career with a leading consultancy.

Key Responsibilities
  • Develop and execute comprehensive regional business plans, sales strategies, and growth initiatives.
  • Cascade annual, monthly, and weekly sales targets to Area Sales Managers to ensure continuous quota attainment.
  • Appoint, develop, and effectively manage a robust network of distributors, super stockists, and channel partners.
  • Monitor distributor return on investment (ROI), inventory levels, stock availability, and proactive debt management.
  • Drive the seamless implementation of trade schemes, promotional activities, and retail visibility programs.
  • Ensure the successful launch and widespread market rollout of new products across the entire region.
  • Drive adoption and compliance of Sales Force Automation (SFA), Distribution Management Systems (DMS), and other sales tools.
  • Monitor beat plan adherence, market coverage, strike rates, and overall sales productivity.
  • Recruit, coach, mentor, and develop high-performing Area Sales Managers.
  • Conduct regular performance reviews, talent assessments, and succession planning within the sales team.
  • Drive capability-building initiatives and continuous field coaching programs to enhance team competencies.
Qualifications
  • Bachelor's degree or HND in Business Administration, Marketing, or a related discipline; an MBA or postgraduate qualification is a distinct advantage.
  • Successful completion of the mandatory NYSC program and possession of a valid driver's license.
  • Minimum of 10-15 years of FMCG sales experience with multi-product portfolio exposure in the Nigerian market.
  • Strong, demonstrable experience in the beverage industry, preferably currently working for a beverage company in the same market or area.
  • Minimum of 3-5 years of proven leadership experience operating as a Regional or Zonal Sales Manager (RSM).
  • Comprehensive knowledge of distributor management, route-to-market execution, and modern trade development.
Benefits
  • Competitive salary package with performance-based incentives and bonuses.
  • Comprehensive health insurance coverage.
  • Official company vehicle and communication allowances.
  • Opportunities for continuous professional development and career advancement.

Skills

Regional Sales Management FMCG Sales Beverage Industry Experience Distributor Management Route-to-Market Strategy Sales Force Automation Team Leadership Business Planning
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