About the Role
Simba Group, a leading Nigerian conglomerate with over 20 years of excellence across multiple industries, is seeking a results-driven Regional Marketing Executive to join our automobile division. In this field-based role, you will execute targeted marketing strategies, generate qualified leads, and strengthen partnerships with our extensive dealer network across Nigeria.
Key Responsibilities- Implement approved regional marketing plans, including dealer activations, product demonstrations, roadshows, and local partnerships.
- Generate, qualify, and accurately record customer enquiries, ensuring seamless lead handover to regional sales teams.
- Monitor brand visibility across dealer locations and showrooms, promptly addressing any maintenance or branding issues.
- Collaborate with priority dealers to deliver point-of-sale materials, local promotions, and targeted product communications.
- Conduct regular market visits to gather competitor intelligence, consumer feedback, and actionable channel insights.
- Manage regional marketing assets and expenditure, submitting comprehensive weekly and monthly performance reports.
- Bachelor’s Degree in Marketing, Business Administration, or a related discipline.
- 3 to 5 years of hands-on experience in field, trade, channel, or brand marketing.
- Demonstrated experience supporting dealer or distributor-led marketing programmes.
- Prior experience in the automotive, mobility, aftermarket, or FMCG sectors is a strong advantage.
- Proficiency in CRM systems, spreadsheets, and modern reporting tools.
- Strong communication, stakeholder management, and local market problem-solving skills.
- Willingness to reside in the assigned territory and travel frequently within the region.
- Competitive salary package with performance-based incentives.
- Comprehensive health insurance coverage.
- Opportunities for professional growth and career advancement within a leading conglomerate.
- Dynamic, collaborative work environment with travel and field exposure.