About the Role
Skipper Eye-Q Speciality Eye Hospital is a renowned international eye care provider with a strong network of 42 hospitals across India and Nigeria. We are currently seeking a results-driven and energetic Promotional Marketing Executive to bridge the gap between our clinical excellence and the community. In this role, you will play a pivotal part in driving patient acquisition, expanding our corporate partnerships, and elevating our brand visibility by promoting specialized treatments such as cataract, retina, and glaucoma surgeries, as well as routine eye screenings.
Key Responsibilities- Organize and coordinate community eye screening camps, corporate health talks, and neighborhood outreach programs to drive facility footfall and patient acquisition.
- Identify, secure, and maintain strategic relationships with corporate organizations, HMOs, and schools to build robust referral networks.
- Plan and execute targeted promotional campaigns for specialized eye care packages, seasonal discounts, and advanced clinical services.
- Manage the distribution and inventory of field marketing collateral, including brochures, flyers, and promotional banners.
- Support localized digital marketing initiatives and enhance community visibility across various channels.
- Track, analyze, and submit regular performance reports on referral leads, event outcomes, and campaign return on investment using MS Excel or CRM tools.
- Possess a BSc, HND, or equivalent in Marketing, Business Administration, Mass Communication, or a related discipline.
- Demonstrate 2 to 4 years of proven marketing experience, preferably within the healthcare, pharmaceutical, or hospitality sectors in Nigeria.
- Exhibit exceptional interpersonal, communication, and direct field-marketing negotiation skills.
- Maintain high proficiency in MS Office applications, particularly Excel, with basic familiarity in digital promotion channels.
- Possess the flexibility to travel locally and interstate for mobile clinic activities, alongside willingness to support occasional weekend events and conferences.
- Competitive salary package with performance-based incentives and bonuses.
- Opportunities for professional growth and career advancement within an international healthcare organization.
- Comprehensive health insurance and staff eye care benefits for you and your immediate dependents.
- A collaborative, supportive, and dynamic work environment dedicated to community health and clinical excellence.