About the Role
Trust Wallet is the world's most inclusive, chain-agnostic, self-custody wallet, serving over 100 million users globally. We offer a secure, seamless gateway to Web3, enabling users to interact with over 10 million cryptocurrencies across 100+ blockchains. We are currently looking for a Product Marketing Manager who is equal parts strategist, executor, and Web3 native to help scale our global presence and drive crypto adoption.
Key Responsibilities- Develop and own integrated marketing strategies across acquisition, retention, and brand alignment.
- Lead end-to-end campaign execution across Web3-native and performance channels.
- Define positioning and messaging for new product features in partnership with Product and BD teams.
- Set, track, and report on key marketing KPIs including DAUs, installs, retention, and ROAS.
- Drive community engagement strategies across Discord, Telegram, and X to build loyal user cohorts.
- Identify and activate credible KOL and influencer partnerships within the Web3 ecosystem.
- Collaborate with Product to shape go-to-market plans for new features and chain integrations.
- 3-5 years of marketing experience, with at least 1 year in a crypto, DeFi, or Web3 company.
- Demonstrable track record of owning and scaling multi-channel campaigns with measurable growth impact.
- Prior experience in a generalist or full-stack marketing role moving across brand, growth, and product marketing.
- Deeply active on-chain with a strong understanding of the Web3 ecosystem and user behavior.
- Proficient in data tools like Dune, Nansen, Amplitude, and mobile attribution platforms.
- Bilingual capability in English and Mandarin is an added advantage.
- Competitive salary and token or equity options.
- Fully remote work culture with a globally distributed, high-performing team.
- Opportunities to attend major global Web3 and crypto conferences.
- Continuous learning and professional development support in a fast-growing industry.