About the Role
Credit Direct Limited, a leading non-bank finance company headquartered in Lagos, Nigeria, is seeking a dynamic and results-driven Product Marketing Executive to join our growing team. Established in 2006, we currently operate in 25 states and the FCT, serving over 300,000 active customers with payroll-based consumer loans. In this role, you will develop and execute comprehensive marketing strategies, conduct market research, manage impactful campaigns, and collaborate cross-functionally to ensure the successful launch and sustained market presence of our financial products across Nigeria.
Key Responsibilities- Develop clear product positioning, compelling messaging, and strong value propositions tailored to diverse customer segments.
- Coordinate end-to-end product launches and create comprehensive go-to-market strategies in collaboration with cross-functional teams.
- Plan and execute integrated multi-channel marketing campaigns while managing budgets to optimize return on investment.
- Conduct thorough market research and competitor analysis to identify emerging trends and customer needs.
- Analyze campaign performance data and customer behavior to generate actionable insights and refine marketing tactics.
- Partner closely with sales, product development, and customer support teams to align marketing efforts with overall business objectives.
- Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA is an added advantage.
- Minimum of 5 to 7 years of proven experience in product marketing, preferably within the Nigerian fintech or financial services sector.
- Demonstrated track record of successfully managing product launches and high-impact marketing campaigns.
- Strong analytical skills with proficiency in marketing tools, CRM systems, and data analytics platforms such as Google Analytics.
- Exceptional communication, project management, and cross-functional collaboration skills.
- Competitive salary and performance-based incentives.
- Comprehensive health insurance and wellness programs.
- Opportunities for professional growth and career advancement within a leading financial institution.
- A collaborative, dynamic, and innovative work environment in the heart of Lagos.