About the Role
Are you passionate about digital marketing and eager to kick-start your career with an innovative tech platform? LocalBuka is transforming food discovery across Africa and the world by connecting users to authentic, affordable local dining options while empowering small food businesses. We are looking for an ambitious Performance Marketer (Intern) to join our growing team in Nigeria. In this role, you will work closely with our marketing department to plan, execute, and optimize digital campaigns that drive user acquisition, boost brand awareness, and increase platform engagement.
Key Responsibilities- Assist in designing, executing, and optimizing paid marketing campaigns across channels such as Meta, Google Ads, and TikTok.
- Monitor campaign performance metrics, analyze data, and generate regular reports to improve return on ad spend (ROAS).
- Conduct keyword research, competitor analysis, and audience segmentation to enhance targeting strategies.
- Collaborate with the content and design teams to create compelling ad copy and creative assets that resonate with our target audience.
- Support A/B testing initiatives for landing pages, ad creatives, and calls-to-action to maximize conversion rates.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices within the Nigerian tech and food-tech ecosystem.
- Recent graduate or undergraduate student in Marketing, Communications, Business Administration, or a related field.
- Basic understanding of digital marketing principles, performance metrics (CPC, CPA, CTR, ROAS), and paid social media advertising.
- Strong analytical skills with a data-driven mindset and proficiency in tools like Microsoft Excel or Google Sheets.
- Excellent written and verbal communication skills in English, with a strong creative flair for copywriting.
- Proactive attitude, eagerness to learn, and the ability to thrive in a fast-paced startup environment.
- Gain hands-on, practical experience in growth marketing with a fast-growing African tech startup.
- Receive mentorship from seasoned marketing professionals and industry experts.
- Enjoy a flexible, collaborative, and inclusive remote-friendly work culture.
- Opportunity for career advancement and a potential full-time role upon successful completion of the internship.