About the Role
Prunet Digital Agency is an award-winning martech and digital marketing agency headquartered in Lagos, Nigeria. Founded in 2022 by visionary marketer Promise Ekewuba, we specialize in driving accelerated business growth through innovative data-driven strategies, cutting-edge digital advertising, web development, and specialized educational training. We are currently looking for a dynamic Paid Media Specialist to join our high-performing team and help scale digital campaigns for diverse brands.
Key Responsibilities- Plan, execute, and optimize high-converting paid media campaigns across major channels including Google Ads, Meta, LinkedIn, and TikTok.
- Conduct thorough audience research, keyword analysis, and A/B testing to continuously improve Return on Ad Spend (ROAS) and campaign efficiency.
- Monitor daily media spend, manage campaign budgets, and generate comprehensive performance reports for internal stakeholders and clients.
- Collaborate closely with the creative and content teams to develop engaging ad copy, visuals, and landing page recommendations.
- Stay up-to-date with emerging digital marketing trends, platform updates, and algorithmic changes in the Nigerian and global ad landscapes.
- Minimum of 2 to 4 years of proven hands-on experience managing paid media campaigns within a digital marketing agency or corporate environment.
- Deep understanding of key advertising platforms such as Meta Ads Manager, Google Ads, Google Analytics, and programmatic networks.
- Strong analytical mindset with the ability to interpret complex data sets, track KPIs, and translate insights into actionable strategies.
- Excellent communication, organizational, and time-management skills with a collaborative team-player attitude.
- Relevant professional certifications in digital marketing, Google Ads, or Meta Blueprint are a strong added advantage.
- Competitive salary package with performance-based bonuses and incentives.
- Opportunity to work with an award-winning, forward-thinking martech agency in Lagos, Nigeria.
- Continuous professional development, mentorship from industry leaders, and access to advanced marketing resources.
- A vibrant, creative, and inclusive work culture that values innovation and continuous learning.