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On-Trade Executive

Ascentech Services Limited | Lagos, Nigeria

Full-Time Posted today 2 views

About the Role

Ascentech Services Limited is seeking a dynamic and results-driven On-Trade Executive to join our team in Lagos. In this role, you will be instrumental in driving sales growth, increasing brand visibility, and building strategic relationships across the thriving on-trade channel, including hotels, restaurants, bars, and cafes. If you have a passion for sales and the hospitality sector, this is an exciting opportunity to advance your career with a leading recruitment and business solutions provider.

Key Responsibilities
  • Drive sales and achieve assigned revenue targets within the on-trade channel and designated Lagos territory.
  • Identify, prospect, and secure new business opportunities across hotels, restaurants, bars, and cafes.
  • Conduct regular field visits to nurture relationships, generate orders, and elevate customer engagement.
  • Maintain strong partnerships with outlet owners, managers, and key decision-makers.
  • Ensure optimal product placement, availability, and brand visibility across all assigned accounts.
  • Monitor market trends, competitor activities, and customer preferences to inform sales strategies.
  • Negotiate sales agreements, contracts, and promotional opportunities in line with company guidelines.
  • Coordinate brand activations and promotional campaigns to maximize consumer awareness and product uptake.
  • Manage order fulfillment, payment follow-ups, and comprehensive sales reporting.
Qualifications
  • Bachelor's degree or HND in Business Administration, Marketing, Sales, or a related discipline.
  • Minimum of 2 to 3 years of proven sales experience, preferably within the on-trade, beverage, hospitality, or FMCG sectors.
  • Demonstrated success in B2B prospecting, territory management, and target achievement.
  • Exceptional communication, negotiation, and interpersonal relationship management skills.
  • Flexibility to travel within the assigned territory and work weekends as business needs require.
Benefits
  • Competitive salary with performance-based incentives and bonuses.
  • Opportunities for professional growth and career advancement within a reputable organization.
  • Comprehensive health insurance and other corporate welfare benefits.
  • A collaborative, fast-paced, and supportive work environment.

Skills

On-Trade Sales FMCG Sales Business Development Account Management Negotiation Territory Management Relationship Building Market Analysis
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