About the Role
AAVA Brands Ltd, a dynamic company under the esteemed Chanrai Summit Group with a legacy dating back to 1890, connects world-class brands to Nigerian consumers every day. We are currently seeking a dynamic and results-driven Area Sales Manager to join our growing team. In this pivotal role, you will spearhead our sales operations, drive market penetration, and lead high-performing teams to achieve ambitious revenue goals within your assigned territory.
Key Responsibilities- Develop and execute comprehensive sales strategies to consistently achieve and exceed assigned revenue targets.
- Lead, coach, and motivate the field sales team to deliver exceptional performance and results.
- Manage key distributors, key accounts, and strategic business relationships across the territory.
- Drive optimal product availability, visibility, and market penetration in retail channels.
- Monitor sales performance, market trends, and competitor activities to maintain a competitive edge.
- Ensure effective territory coverage and flawless route-to-market execution.
- Track sales metrics, analyze data, and provide accurate, regular performance reports to management.
- Identify new business development opportunities to sustainably drive revenue growth.
- Ensure strict compliance with company sales policies, processes, and governance frameworks.
- Bachelor's Degree in Business Administration, Marketing, or a related commercial field.
- 3 to 5 years of proven experience in Fast-Moving Consumer Goods (FMCG) sales, preferably in a supervisory or management capacity.
- Demonstrated track record of consistently meeting and exceeding challenging sales targets.
- Strong working knowledge of traditional distribution networks and territory management in Nigeria.
- Excellent leadership, negotiation, interpersonal, and communication skills.
- Strong analytical and problem-solving abilities with proficiency in Microsoft Excel and sales reporting tools.
- Willingness and readiness to travel extensively within the assigned territory.
- Competitive salary package with performance-based incentives.
- Comprehensive health insurance coverage and wellness benefits.
- Opportunities for continuous professional development and career advancement.
- A collaborative and supportive work culture within a legacy global group.