About the Role
Blue Wave New Energy Technology Nigeria Company Limited is an innovative new energy company headquartered in Lagos, committed to providing economical and sustainable power solutions across Africa. We are seeking a dynamic and results-driven New Media Manager to oversee our entire new media team, drive customer acquisition, and optimize our digital growth funnel.
Key Responsibilities- Formulate and execute comprehensive operational plans for Facebook, Instagram, TikTok, paid advertising, and live streaming to drive organic and paid traffic growth.
- Manage and supervise Content & Live Streaming Specialists, Performance Marketing Specialists, and Designers to ensure seamless campaign execution.
- Oversee advertising budgets, CPL targets, creative testing, and lead quality management across Meta and TikTok ad platforms.
- Drive the end-to-end customer acquisition closed loop, connecting content, live streams, and ads to CRM systems and sales teams.
- Monitor and evaluate team performance based on core KPIs including total effective leads, paid media CPL, content output, and execution accuracy.
- Proven experience managing a new media or digital marketing team with a strong focus on lead generation.
- Deep familiarity with platform operations and growth strategies for Facebook, Instagram, and TikTok.
- Solid understanding of paid advertising metrics such as CPL, CTR, CPC, and conversion rates.
- Strong data analysis, execution management, and decision-making skills driven by performance metrics.
- Results-oriented mindset with the ability to coordinate diverse content, live streaming, design, and advertising teams.
- Competitive compensation structure combining basic salary, KPI-based incentives, and management performance bonuses.
- Opportunity to lead digital strategy in a rapidly growing, innovative renewable energy sector in Nigeria.
- Dynamic and collaborative work environment with professional growth opportunities.