About the Role
AshLuxury is the premier e-commerce destination where style meets luxury, renowned for providing our customers with specially curated high-fashion and cutting-edge designer clothes and accessories. We are seeking a creative and data-driven Digital Marketer to develop and execute integrated digital strategies that enhance our online presence, deepen customer engagement, and drive revenue growth across Nigeria and beyond.
Key Responsibilities- Collaborate with marketing, sales, and e-commerce teams to design and implement integrated digital marketing strategies aligned with company objectives.
- Plan, manage, and optimize performance marketing campaigns across social media, search engines (SEO/SEM), display networks, and influencer partnerships.
- Utilize advanced analytics tools like Google Analytics and CRM dashboards to monitor campaign performance, user behavior, and ROI.
- Lead A/B and multivariate testing across creatives, messaging, and audience targeting to improve conversion rates and ad spending efficiency.
- Manage digital presence across owned, earned, and paid media channels while staying updated with emerging digital marketing trends in the luxury retail space.
- Bachelor's degree in Marketing, Communications, Digital Media, Business Administration, or a related field.
- Minimum of 3 to 5 years of proven experience in digital marketing, preferably within retail, e-commerce, or luxury fashion.
- Strong technical proficiency in Google Analytics, Meta Ads, Google Ads, and audience segmentation techniques.
- Professional certifications in Google Ads, Google Analytics, Facebook Blueprint, or HubSpot are a strong advantage.
- Exceptional analytical skills with a proven track record of interpreting campaign metrics and generating actionable insights.
- Competitive salary package with performance-based incentives.
- Health insurance and wellness benefits.
- Staff discounts on luxury designer clothing and accessories.
- Opportunities for professional development and career growth in a fast-paced luxury retail environment.