About the Role
Promasidor is seeking a results-driven Brand Manager to join our vibrant team in Nigeria. In this role, you will act as the day-to-day custodian of our esteemed brands, converting category strategy into high-impact brand plans, 90-day priorities, and disciplined execution.
Key Responsibilities- Translate category strategy into comprehensive annual brand plans, activity calendars, and clear execution roadmaps.
- Utilize consumer, competitor, and market data to identify growth opportunities and recommend impactful portfolio, SKU, and pricing actions.
- Drive integrated demand-creation campaigns across media, digital, social, PR, experiential, and trade channels.
- Write sharp, consumer-grounded agency briefs and partner with external stakeholders to ensure creative and execution excellence.
- Collaborate cross-functionally with Insights, Sales, Trade Marketing, Supply Chain, and R&D to align plans with commercial objectives.
- Monitor brand performance metrics, track campaign ROI, and present actionable insights during business reviews.
- Bachelor's Degree in Marketing, Business Administration, Commerce, or a related field.
- Professional marketing certification such as CIM is an added advantage.
- 2 to 5 years of relevant brand management experience within a fast-paced FMCG or consumer goods environment.
- Proven ability to manage cross-functional projects, interpret market insights, and collaborate effectively with agency partners.
- Solid understanding of brand strategy, integrated marketing communications, digital fundamentals, and basic P&L concepts.
- Competitive salary and performance-based incentives within a leading African multinational.
- Opportunities for professional growth, continuous learning, and career advancement.
- A collaborative, inclusive, and dynamic work culture dedicated to pioneering accessible nutrition.