National Sales Manager – Retail

Ascentech Services Limited | Lagos, Nigeria

Full-Time Posted 3 weeks ago 33 views

About the Role

Ascentech Services Limited is currently recruiting a strategic and commercially driven National Sales Manager – Retail to spearhead our client's nationwide retail sales and distribution operations within the building materials and construction products sector. In this high-impact executive role, you will play a pivotal part in driving revenue growth, expanding distributor and dealer networks, strengthening retail brand presence, and leading high-performing regional sales teams across Nigeria.

Key Responsibilities
  • Develop and execute comprehensive national sales and distribution strategies to achieve company objectives.
  • Drive revenue generation, timely collections, market penetration, and secondary sales growth.
  • Build, nurture, and expand distributor, dealer, and retailer networks nationwide.
  • Lead, mentor, and manage Regional Sales Managers, Area Managers, and field sales teams.
  • Set, monitor, and evaluate regional and individual performance sales targets.
  • Identify and develop new profitable markets while strengthening existing customer relationships.
  • Monitor competitor activities, pricing strategies, and overarching construction market trends.
  • Drive retail visibility, product activation initiatives, and aggressive market expansion.
  • Manage credit exposure, monitor accounts receivable, and ensure healthy cash flow collections.
  • Coordinate seamlessly with supply chain teams to guarantee consistent product availability.
  • Prepare accurate sales forecasts, comprehensive reports, and actionable market intelligence.
Qualifications
  • Bachelor's Degree in Business Administration, Marketing, Sales, Management, or a related field.
  • 10 to 15 years of robust sales and distribution experience, with at least 5 years in a senior sales leadership role.
  • Extensive industry background in building materials, construction products, construction chemicals, gypsum, waterproofing, or related fields.
  • Demonstrated expertise working with Gypsum Powder, Sisal Fiber, Marine Board, Waterproof Membrane, Wall Putty, or similar finishing products.
  • Proven track record of successfully managing multi-region sales teams and extensive distributor networks.
  • Exceptional commercial acumen, negotiation, leadership, and analytical skills.
  • Demonstrated ability to successfully balance aggressive sales targets with diligent collections.
  • Flexibility and willingness to travel extensively across Nigeria as required by business needs.
Benefits
  • Competitive salary package with performance-based incentives.
  • Opportunities for professional growth and strategic executive leadership.
  • Comprehensive health insurance and other corporate welfare benefits.

Skills

Retail Sales Management Distribution Strategy Dealer Network Expansion Building Materials Industry Team Leadership Revenue Growth Collections & Credit Control Market Penetration
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