National Sales Manager

Recare | Lagos, Nigeria

Full-Time Posted today 1 view

About the Role

Recare is a leading personal style company founded in 1997, dedicated to helping Africans live beautifully through innovative plant-based hair care, skincare, cosmetics, and personal care solutions. As the proud parent brand of Natures Gentle Touch, Nonstop, and Hairsavvy, we are currently seeking a dynamic and results-driven National Sales Manager to spearhead our commercial expansion across Nigeria. In this strategic leadership role, you will oversee our nationwide sales operations, manage high-value distributor relationships, and drive aggressive revenue targets to solidify our market dominance.

Key Responsibilities
  • Develop and execute a comprehensive national sales plan to achieve ambitious revenue, volume, and margin targets while forecasting demand and tracking KPIs.
  • Lead, train, and mentor regional sales managers, supervisors, and field representatives to foster a high-performance, results-driven culture.
  • Manage and nurture strategic relationships with key distributors, wholesalers, modern trade partners, and e-commerce channels.
  • Expand market coverage and distribution footprints in priority commercial hubs including Lagos, Abuja, Port Harcourt, Kano, and emerging trade channels.
  • Collaborate with the marketing team to optimize in-store visibility, merchandising standards, and promotional execution while monitoring competitor activities.
  • Provide comprehensive weekly and monthly sales reports, pipeline updates, and actionable market insights to the Managing Director.
  • Ensure strict adherence to NAFDAC guidelines, regulatory compliance, and company standard operating procedures across all operations.
Qualifications
  • Bachelor's degree or HND in Business Administration, Marketing, or a related discipline (an MBA is an added advantage).
  • Minimum of 10 years of FMCG sales experience, with at least 5 years in a senior National or Regional Sales Manager role.
  • Prior industry experience in beauty, hair care, cosmetics, or personal hygiene sectors is a strong plus.
  • Demonstrated track record of successfully growing distribution networks and managing annual sales portfolios exceeding one billion Naira.
  • Advanced proficiency in data analysis, Microsoft Excel, CRM tools, contract negotiation, and distributor management.
  • Must be based in Lagos, Nigeria, with excellent communication and leadership skills.
Benefits
  • Competitive salary package with performance-based bonuses and incentives.
  • Comprehensive health insurance and wellness benefits.
  • Opportunities for professional development and career advancement within a leading beauty brand.
  • Dynamic, inclusive, and plant-science-driven work culture.

Skills

Sales Strategy Team Leadership Distributor Management FMCG Sales Key Account Management Trade Marketing Data Analysis Negotiation
Report this job listing