About the Role
The Place (operated by The Smackers Limited) is a leading and rapidly expanding brand in Nigeria's vibrant food services and hospitality industry. We are committed to creating a better everyday life by satisfying the dynamic tastes and expectations of our valued customers. We are currently looking for a passionate, creative, and results-driven Marketing Officer to join our dynamic team in Lagos and help take our brand presence to the next level.
Key Responsibilities- Contribute to the development and implementation of innovative marketing strategies to drive restaurant growth.
- Support the Marketing Manager in overseeing daily department operations and executing promotional campaigns.
- Plan and execute advertising campaigns across multiple channels, including social media, print, and digital platforms.
- Organize and represent the brand at marketing events and activations to boost local brand awareness.
- Collaborate with vendors, agencies, and internal stakeholders to ensure the successful delivery of marketing projects.
- Conduct continuous market research to identify emerging trends, customer preferences, and new business opportunities.
- Monitor and evaluate campaign performance using relevant metrics, web analytics, and CRM software.
- Assist in preparing, managing, and monitoring the marketing budget and expenses.
- Minimum of ND, HND, or BSc/BA in Marketing, Business Administration, or a related field.
- Proven working experience as a Marketing Officer, Marketing Executive, or similar commercial role.
- Solid understanding of modern marketing techniques, principles, and digital advertising best practices.
- Familiarity with market research methods, data analysis, and web analytics tools.
- Proficiency in MS Office and marketing software, including CRM platforms.
- Exceptional written, verbal communication, and interpersonal skills.
- Strong organizational abilities with a creative mindset and keen commercial awareness.
- Competitive salary and performance-based incentives.
- Health insurance coverage.
- Opportunities for professional career growth within a leading hospitality brand.
- A vibrant, collaborative, and fast-paced work environment.