About the Role
FMR Agency delivers unique, creative, and ethical solutions that achieve our clients' business objectives through innovative public relations and strategic marketing. We are seeking an experienced, strategic, and creative Brand Manager to oversee the development, positioning, and growth of our brand. The ideal candidate will ensure a strong and consistent brand identity across all customer touchpoints while executing initiatives that increase brand awareness, customer engagement, and market share in the Nigerian landscape.
Key Responsibilities- Develop and implement comprehensive brand strategies aligned with company business objectives.
- Manage and strengthen company brand identity, positioning, and public image.
- Ensure consistency in brand messaging, visual identity, tone, and communication across all channels.
- Develop, execute, and evaluate high-impact brand awareness and marketing campaigns.
- Conduct thorough market and competitor research to identify emerging trends, opportunities, and threats.
- Collaborate closely with social media, content, creative, sales, and marketing teams.
- Monitor brand performance, consumer perception, and overall market positioning.
- Identify and secure strategic partnerships, collaborations, and brand-building activations.
- Minimum of 3 years of proven experience as a Brand Manager or in a similar marketing role.
- Strong understanding of brand management, strategic marketing, and Nigerian consumer behaviour.
- Excellent strategic thinking, verbal communication, and project management skills.
- Proficiency in marketing analytics and research tools including Google Analytics and Meta Business Suite.
- Ability to manage multiple concurrent projects and meet strict deadlines.
- Competitive salary package with performance-based bonuses.
- Health insurance coverage and wellness benefits.
- Opportunities for professional development and career advancement.
- Dynamic, creative, and collaborative work environment.