About the Role
GinjaBet is more than just a sports betting platform—we are a bold and vibrant brand redefining how Nigerians experience the thrill of the game. Our mission is to make sports betting simple, fun, and rewarding, while fostering a community-driven connection for players who love to vibe, win, and celebrate. We are looking for an experienced, commercially driven Marketing Manager to spearhead our marketing activities across digital, CRM, brand, and offline channels.
Key Responsibilities- Manage and execute GinjaBet's comprehensive marketing strategy across customer acquisition, retention, and brand development.
- Lead, mentor, and scale a high-performing marketing team, setting clear KPIs and fostering a creative, results-driven culture.
- Drive digital and performance marketing campaigns, optimizing metrics such as CAC, CPA, ROAS, and conversion rates.
- Oversee CRM and customer lifecycle marketing to enhance user engagement from registration to retention and reactivation.
- Develop integrated marketing campaigns around major sporting events, partnerships, and high-impact offline activations.
- Manage marketing budgets, agency relationships, and performance analytics to ensure maximum return on investment.
- Minimum of 6 years of marketing experience within fast-paced consumer digital businesses, sports betting, iGaming, fintech, or e-commerce.
- Proven leadership skills with a strong track record of managing and developing high-performing marketing teams.
- Deep expertise in performance marketing, CRM, brand building, and integrated multi-channel campaigns.
- Strong analytical mindset with advanced proficiency in marketing metrics, attribution models, and data-driven decision-making.
- Excellent stakeholder management, communication, and project management skills.
- Competitive salary with performance-based bonuses.
- Health insurance and wellness benefits.
- Opportunities for rapid career growth in a fast-paced industry.
- Dynamic and collaborative work environment in a thriving market.