About the Role
Ultimum Limited is a fast-growing alcoholic and non-alcoholic beverage manufacturing company and the Nigerian-based subsidiary of Union Camerounaise de Brasseries, a leading total beverages manufacturer with over 50 years of success in Cameroon. As we continue to expand our footprint in Nigeria, we are looking for a strategic and results-driven Marketing Manager to lead our brand development and market penetration initiatives.
Key Responsibilities- Develop, integrate, and execute comprehensive annual marketing and consumer plans aligned with regional commercial strategies and company objectives.
- Oversee end-to-end digital and traditional marketing campaigns, ensuring strict adherence to brand guidelines and budget constraints.
- Conduct robust market research and analyze consumer behavior, distribution data, and competitor activities to identify new growth opportunities.
- Provide strategic oversight on country-level brand activations, including point-of-sale materials, consumer promotions, experiential marketing, and major events.
- Collaborate closely with commercial and sales teams to ensure seamless in-store execution and provide capacity building through coaching and training.
- Manage relationships with external agencies, marketing partners, and internal cross-functional teams to deliver impactful brand experiences.
- Bachelor's degree or HND in Marketing or a related discipline; postgraduate qualifications will be an added advantage.
- Minimum of 7 years of cognate marketing experience, with at least 5 years in a managerial role within an FMCG or brand marketing environment.
- Proven track record in developing and launching new consumer products, coupled with expertise in ATL and BTL communication strategies.
- Strong commercial acumen with demonstrated ability to translate complex market scenarios into simple, compelling strategies.
- Excellent project management, negotiation, problem-solving, and cross-functional leadership skills.
- Competitive salary and performance-based incentives.
- Comprehensive health insurance and wellness benefits.
- Opportunities for professional development and career advancement within a multinational beverage group.
- A dynamic, inclusive, and fast-paced work environment that fosters innovation.