About the Role
Street Souk is Africa's premier streetwear convention and fashion festival based in Lagos, Nigeria. Founded in 2018, we serve as a massive cultural melting pot celebrating African street fashion, music, skateboarding, and youth expression. We are currently looking for a strategic and highly creative Marketing Manager to lead marketing across our flagship events, products, campaigns, and digital platforms.
Key Responsibilities- Develop and execute comprehensive marketing strategies that drive brand awareness, community engagement, ticket sales, and overall revenue.
- Lead our Instagram and TikTok strategy, focusing on rapid growth, high engagement, and platform optimization.
- Plan and execute targeted marketing campaigns for events, new product drops, and brand initiatives.
- Brainstorm and develop creative campaigns and fresh ideas to continuously grow the Street Souk audience.
- Build and implement data-driven strategies to increase ticket sales, merchandise sales, and community growth.
- Lead influencer, creator, strategic partnership, and digital marketing initiatives.
- Track campaign performance, analyze key metrics, and optimize strategies for maximum return on investment.
- Work closely with the creative, events, brand, and partnerships teams to execute campaigns effectively.
- 5+ years of professional experience in marketing, digital marketing, or a related field.
- Strong, demonstrable experience scaling Instagram, TikTok, and other social media channels.
- Proven track record of successfully marketing events, consumer products, or fashion brands.
- Strong understanding of audience acquisition, conversion funnels, and event ticket sales.
- Highly creative, strategic mindset combined with commercial acumen.
- Exceptional execution, communication, and project management skills.
- Deep understanding and passion for youth culture, fashion, music, and emerging digital trends.
- Competitive salary commensurate with experience.
- Opportunity to shape the future of African youth culture and fashion.
- Dynamic, fast-paced work environment in Lagos, Nigeria.
- Direct involvement with major brand partnerships, creators, and international artists.