About the Role
Kuddy Cosmetics, Nigeria's premier beauty and skincare destination with over 40 years of industry excellence, is seeking a dynamic Marketing Manager to lead our brand strategy. Reporting directly to the Board of Directors, you will oversee our annual marketing calendar, mentor a growing marketing team, and ensure consistent brand representation across our 15 retail locations and digital channels. This is a hands-on, in-person leadership role based at our Trade Fair headquarters with regular visits to our retail stores.
Key Responsibilities- Maintain strict brand consistency across all physical stores, websites, social media platforms, packaging, and marketing materials.
- Develop and manage the annual marketing calendar, coordinating seasonal campaigns, product launches, and promotional initiatives.
- Oversee digital advertising campaigns across Meta, Google, email marketing channels, and strategic influencer partnerships.
- Partner closely with the e-commerce team to optimize the company website and drive online sales conversion.
- Drive foot traffic to retail branches through targeted local marketing initiatives and promotional events.
- Onboard, train, and develop Marketing Associates to build a high-performing internal team.
- Analyze customer feedback, purchasing trends, and market developments to inform strategic business decisions.
- Bachelor's Degree in Marketing, Communications, or a related field.
- 2 to 8 years of proven experience in marketing management, preferably within the retail, FMCG, or beauty and cosmetics industry.
- Demonstrated track record of planning and executing comprehensive marketing campaigns and managing a dynamic marketing calendar.
- Hands-on expertise in digital marketing, social media management, email marketing, and influencer relations.
- Strong communication and leadership skills with the ability to present strategies confidently to senior leadership.
- Genuine passion for the beauty and retail industry with a willingness to split time between office headquarters and retail stores.
- Competitive salary package commensurate with experience.
- Opportunities for professional growth and leadership development within an established beauty brand.
- Employee discounts on an extensive range of skincare and makeup products.
- Dynamic, collaborative work environment with direct exposure to executive leadership.