About the Role
AAVA Brands Ltd, a proud member of the Chanrai Summit Group (Fareast Mercantile Co. Ltd) with a rich history in Nigeria dating back to 1890, is looking for a results-driven Area Sales Manager. In this pivotal role, you will connect world-class FMCG brands to Nigerian consumers by leading high-performing sales teams, expanding our distributor network, and executing strategic territory plans to maximize revenue growth.
Key Responsibilities- Develop and execute comprehensive sales strategies to consistently achieve and exceed assigned regional targets.
- Lead, coach, and motivate the field sales team to deliver exceptional performance and maintain high morale.
- Manage key distributors, key accounts, and valuable business relationships to foster long-term loyalty.
- Drive optimal product availability, visibility, and market penetration across all assigned retail channels.
- Monitor sales performance metrics, emerging market trends, and competitor activities to adapt proactive strategies.
- Ensure effective territory coverage and flawless route-to-market execution daily.
- Track sales targets meticulously and deliver accurate, regular performance reports to senior management.
- Identify untapped business opportunities and spearhead initiatives to drive sustainable revenue growth.
- Ensure strict compliance with all company sales policies, operational processes, and governance frameworks.
- Bachelor's Degree in Business Administration, Marketing, or a closely related discipline from a recognized institution.
- 3 to 5 years of proven sales experience within the Fast-Moving Consumer Goods (FMCG) sector, preferably in a supervisory or management capacity.
- Demonstrated track record of consistently achieving or surpassing aggressive sales targets.
- Strong, practical knowledge of modern distribution networks and territory management in Nigeria.
- Excellent leadership, negotiation, interpersonal, and communication skills.
- Strong analytical, data interpretation, and problem-solving abilities.
- High proficiency in Microsoft Excel and modern sales reporting tools or CRM software.
- Willingness and readiness to travel frequently within the assigned territory.
- Competitive salary package with performance-based incentives and bonuses.
- Comprehensive health insurance coverage for employee and dependents.
- Opportunities for professional development, continuous training, and rapid career progression within a global group.
- Dynamic, inclusive, and collaborative working environment that rewards excellence and innovation.