About the Role
Vitafoam Nigeria Plc, the country's leading producer of polyether foam products, furniture, and lifestyle goods, is looking for an experienced, strategic, and results-driven Marketing Lead. In this vital role, you will direct our overall marketing operations, brand strategy, and product growth initiatives to expand our market share and reinforce our industry dominance. As part of our commitment to diversity, equity, and inclusion, this position is exclusively targeted at qualified female professionals to strengthen gender balance within our leadership team.
Key Responsibilities- Develop and execute comprehensive marketing strategies aligned with corporate revenue targets and brand vision.
- Drive market research, product positioning, pricing strategies, and end-to-end launch execution for diverse product lines.
- Plan, manage, and optimize annual marketing budgets across traditional media, trade marketing, digital channels, and public relations.
- Analyze market trends, competitor activity, consumer insights, and distributor networks to identify growth opportunities.
- Collaborate closely with Sales, Supply Chain, R&D, and Production teams to align product availability with demand generation.
- Lead, mentor, and build a high-performing marketing team, fostering a culture of accountability and innovation.
- Bachelor's degree in Marketing, Business Administration, Communication, or a related discipline; an MBA or professional certification is an advantage.
- Minimum of 10 years of progressive marketing experience, with at least 5 years in a leadership or managerial role within manufacturing, industrial goods, or FMCG.
- Proven expertise in trade marketing, distributor channel management, brand activation, and direct-to-consumer strategy.
- Strong capability in financial budgeting, marketing ROI analysis, and data-driven decision-making.
- Competitive salary and performance-based bonuses.
- Comprehensive health insurance and wellness packages.
- Opportunities for professional development and executive leadership training.
- Dynamic, inclusive, and collaborative work environment at a pioneering Nigerian brand.