About the Role
Smart Partners is seeking a results-driven and creative Marketing Executive to join our growing team in Lagos. In this role, you will play a vital part in executing marketing campaigns, coordinating brand activations, and supporting our retail outlets to ensure maximum market visibility and customer engagement.
Key Responsibilities- Implement approved marketing campaigns, promotions, and brand activations on schedule.
- Coordinate with designers, content creators, videographers, influencers, and external vendors to ensure timely project delivery.
- Conduct regular outlet visits to monitor branding, visibility, and promotional material placement.
- Monitor competitor activities, research market trends, and gather consumer insights to support strategic decision-making.
- Track marketing expenses, manage quotations and invoices, and ensure spending remains within approved budgets.
- Prepare comprehensive execution reports detailing campaign results, social media metrics, and sales data for the Brand Manager.
- Collaborate cross-functionally with Operations, Sales, Finance, and Production teams to streamline marketing requests.
- Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
- Minimum of 2 to 3 years of proven experience in marketing execution, brand coordination, or a similar role.
- Strong understanding of the Nigerian consumer market and current marketing trends.
- Exceptional organizational, multitasking, and interpersonal communication skills.
- Proficiency in coordinating vendors, influencers, and cross-functional teams.
- Strong analytical skills with the ability to gather market research and prepare detailed reports.
- Competitive salary with performance-based incentives.
- Opportunities for professional development and continuous learning.
- Dynamic, collaborative, and growth-oriented work environment.
- Health insurance and other corporate welfare benefits.