About the Role
Docenti Global Business School is a forward-thinking institution partnering with top international universities to deliver world-class professional and executive education. We combine traditional business excellence with cutting-edge technology and are currently looking for a dynamic Marketing Executive to join our growing team in Nigeria.
Key Responsibilities- Develop and execute data-driven media plans for paid digital marketing campaigns and manage campaign schedules.
- Monitor paid campaign performance, track budgets, optimize conversion rates, and calculate return on investment.
- Collaborate closely with external agencies, vendors, and the internal admissions and sales teams to improve lead quality.
- Gather, analyze, and synthesize marketing and sales data to prepare daily, weekly, and monthly performance reports.
- Conduct thorough Search Engine Optimization (SEO) and Search Engine Marketing (SEM) initiatives to increase brand visibility.
- Write engaging marketing content and communicate value propositions effectively across multiple digital channels.
- Proven professional experience in digital marketing, paid advertising, and SEM.
- Strong working knowledge of Search Engine Optimization (SEO) best practices.
- Advanced proficiency in Microsoft Excel with exceptional data analysis and reporting capabilities.
- Demonstrated experience in sales analysis, lead generation, and conversion funnels.
- Excellent written communication skills and the ability to craft compelling marketing copy.
- Strong analytical mindset with the ability to translate complex data into actionable business strategies.
- Competitive salary package commensurate with experience.
- Opportunities for professional growth within a global educational network.
- Collaborative, innovative, and dynamic work environment.