About the Role
Del-York Group is a full-scale media, marketing, and communications ecosystem seeking a talented and results-driven Digital Marketer to lead our online growth initiatives. In this role, you will design, execute, and scale comprehensive digital strategies across our creative, technology, training, and social impact ventures. If you possess a sharp analytical mind, a passion for creative storytelling, and a proven track record in performance marketing, we invite you to help shape the future of our brands.
Key Responsibilities- Develop and execute comprehensive digital marketing strategies aligned with Del-York Group's business objectives and revenue targets.
- Manage and optimise multi-channel digital campaigns across Instagram, Facebook, LinkedIn, TikTok, X, and YouTube.
- Plan and scale paid advertising campaigns across Meta Ads, Google Ads, and LinkedIn Ads to drive qualified leads and conversions.
- Collaborate with creative teams to build content strategies, campaign calendars, and platform-specific messaging.
- Implement technical SEO strategies and optimise website performance to boost organic search traffic.
- Build and manage lead generation funnels, landing pages, email marketing automation, and audience retargeting.
- Utilise Google Analytics 4, Tag Manager, and Search Console to monitor KPIs, analyse user behaviour, and report on ROI.
- Conduct continuous A/B testing on ad creatives, messaging, and landing pages to improve conversion rates.
- Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field.
- 5 to 7 years of progressive digital marketing experience within agencies, tech, media, or growth-oriented businesses.
- Proven expertise in managing Meta Ads, Google Ads, budgeting, and performance optimisation.
- Strong proficiency in Google Analytics 4, SEO best practices, and marketing automation tools.
- Excellent project management, copywriting, data analysis, and stakeholder management skills.
- A robust portfolio showcasing successful campaigns, audience growth, and measurable revenue contributions.
- Competitive salary package commensurate with industry standards.
- Opportunities for professional development within a leading media and tech ecosystem.
- Collaborative, creative, and fast-paced work environment.