About the Role
New Era offers cutting-edge haulage and logistics services designed to enhance operational efficiency, reduce costs, and provide an unparalleled customer experience. We are currently seeking a proactive, target-driven, and creative Marketing Executive to support the development and execution of dynamic marketing strategies that increase brand visibility, generate qualified leads, and contribute directly to our revenue growth in the Nigerian logistics sector.
Key Responsibilities- Develop and execute comprehensive marketing activities aligned with the company's business objectives.
- Conduct thorough market research to identify customer needs, emerging market trends, and new business opportunities.
- Support the development and implementation of targeted marketing campaigns across both online and offline channels.
- Generate and diligently follow up on leads to convert prospective clients into loyal customers.
- Collaborate with social media and creative teams to produce engaging marketing content.
- Coordinate promotional activities, corporate events, brand activations, and other strategic initiatives.
- Monitor competitor activities and provide actionable insights on market positioning.
- Work closely with business development and sales teams to support overarching revenue-generation goals.
- Track marketing metrics and provide regular reports on campaign performance, conversions, and ROI.
- Represent New Era Transports Services professionally at industry events, networking meetings, and external engagements.
- Bachelor Degree or HND in Marketing, Business Administration, Mass Communication, Public Relations, or a related field.
- 2 to 4 years of proven professional experience in marketing, sales, or business development roles.
- Demonstrated ability to generate quality leads and contribute measurably to business growth.
- Strong understanding of modern marketing principles, customer acquisition strategies, and brand development.
- Excellent verbal and written communication, presentation, negotiation, and interpersonal skills.
- Proficiency in Microsoft Office Suite, Google Workspace, and familiarity with digital marketing tools and CRM platforms.
- Proactive, target-oriented, creative, and results-driven mindset with the ability to work independently and collaboratively.
- Competitive salary package with performance-based incentives.
- Opportunities for professional development and continuous career advancement within the logistics industry.
- Dynamic, collaborative, and innovative work environment.
- Health insurance and other staff welfare benefits.