About the Role
The People Practice is partnering with a prestigious, top-tier co-educational group of schools in Nigeria to recruit a dynamic Marketing & Communications Lead. In this vital leadership role, you will develop and execute comprehensive medium-to-long-term brand and communications strategies designed to achieve enrollment targets, highlight 21st-century educational excellence, and strengthen institutional reputation. You will oversee all marketing operations, drive Integrated Marketing Communications (IMC), and build a high-performing department.
Key Responsibilities- Develop and implement comprehensive marketing and communications plans aligned with enrollment goals, retention targets, and institutional vision.
- Lead the creation of compelling content for websites, social media, parent newsletters, prospectuses, and promotional materials.
- Manage digital marketing campaigns across multiple platforms, utilizing CRM systems to track prospective family journeys and optimize admissions pipelines.
- Cultivate strong relationships with media outlets, educational journalists, and influencers to generate positive coverage and visibility.
- Ensure brand consistency across all channels and manage the marketing department budget cost-effectively.
- Coordinate community engagement, open house promotions, and outreach activities to drive brand awareness.
- BSc/BA degree in Marketing, Communications, Public Relations, or a related field; a Master's degree is a distinct advantage.
- Minimum of 7–9 years of total professional experience, with at least 2–3 years in a leadership or managerial capacity.
- Proven experience in brand marketing, ideally within the premium education, luxury lifestyle, non-profit, or corporate sectors.
- High proficiency in digital marketing tools, social media management, email marketing, web analytics, and CRM software.
- Exceptional writing, storytelling, interpersonal, and presentation skills with a meticulous approach to brand representation.
- Competitive salary package commensurate with experience and industry standards.
- Opportunities for professional growth and leadership development within a leading educational institution.
- A collaborative, impactful work environment focused on excellence and innovation.