About the Role
Street Souk, Africa's premier streetwear convention and fashion festival based in Lagos, Nigeria, is looking for a creative and proactive Marketing Associate to join our dynamic team. Founded in 2018, we serve as a massive community hub celebrating African street fashion, music, skateboarding, and youth culture. In this role, you will play a vital part in executing marketing strategies that elevate our brand and drive engagement for our flagship annual convention and year-round initiatives.
Key Responsibilities- Execute comprehensive marketing campaigns across Instagram, TikTok, and emerging digital platforms.
- Support strategic initiatives designed to drive ticket sales, product sales, and overall event attendance.
- Manage day-to-day social media marketing operations, community engagement, and platform optimization.
- Develop innovative content ideas, interactive campaigns, and audience engagement initiatives that resonate with youth culture.
- Provide critical on-the-ground support for event marketing before, during, and after activations.
- Identify viral social media trends, emerging opportunities, and fresh ideas to continuously grow the Street Souk audience.
- Collaborate closely with influencers, content creators, and community partners to expand our brand footprint.
- Track, analyze, and report on campaign performance metrics to provide actionable insights for continuous optimization.
- Work collaboratively with the Marketing Manager and creative team to seamlessly execute brand campaigns.
- Minimum of 2 years of proven experience in marketing, social media management, or a related field.
- Strong, practical knowledge of Instagram, TikTok, and current digital content ecosystems.
- Demonstrated understanding of social media growth hacking, platform algorithms, viral trends, and content creation.
- Prior experience in event marketing, product marketing, or brand marketing is a distinct advantage.
- Highly creative, proactive, and exceptionally organized with the ability to manage multiple tasks in a fast-paced environment.
- Strong interpersonal, written communication, and flawless execution skills.
- A genuine passion for African fashion, streetwear, music, youth culture, and digital media.
- Competitive salary package commensurate with experience.
- Opportunity to work at the forefront of African fashion, youth culture, and experiential events.
- Dynamic, creative, and energetic work environment in Lagos, Nigeria.
- Direct mentorship and career growth opportunities within a fast-growing cultural enterprise.