About the Role
Westfield Consulting is a premier management consultancy firm dedicated to elevating business performance and helping clients make optimal strategic decisions. We are currently looking for a talented and analytical Market Research Specialist to join our professional team in Nigeria. In this role, you will conduct high-quality research, develop industry insights, and produce thought leadership reports that empower our diverse clientele across multiple economic sectors.
Key Responsibilities- Conduct comprehensive primary and secondary market research to uncover actionable insights and guide strategic decision-making.
- Design, manage, and execute surveys, interviews, and questionnaires utilizing robust research methodologies.
- Collect, analyze, and interpret qualitative and quantitative data to identify emerging market trends and business opportunities.
- Produce high-quality industry reports, insight papers, and presentations tailored for varied stakeholders.
- Leverage analytical tools such as Excel, SPSS, Google Forms, and SurveyMonkey to ensure data accuracy.
- Monitor regulatory, economic, and business environments to deliver timely intelligence and strategic recommendations.
- Support policy advocacy and thought leadership initiatives using rigorous, evidence-based research.
- Collaborate cross-functionally with internal teams and external stakeholders to successfully execute research projects.
- Bachelor's degree in Economics, Statistics, Business Administration, Public Policy, Social Sciences, or a related field.
- 4 to 6 years of proven professional experience in market research, data analysis, or insights development.
- Deep understanding of both qualitative and quantitative research methodologies and survey design.
- Hands-on proficiency with statistical software and market research analytics platforms.
- Exceptional report writing, data visualization, and presentation skills with the ability to translate complex data into clear narratives.
- Strong competencies in competitive intelligence, market segmentation, and trend forecasting.
- Competitive salary package commensurate with industry standards.
- Opportunities for professional development and continuous learning within a top-tier consultancy.
- Collaborative, supportive, and intellectually stimulating work environment.
- Chance to work with recognizable brands and influence high-impact business decisions across Nigeria.