About the Role
Solarity Plus Ltd, a registered solar developer operating in Nigeria's renewable energy sector, is seeking a dynamic Market Activation Executive. This role is pivotal in expanding our market presence and driving adoption of innovative solar solutions across the Lagos region. You will be responsible for executing market activation strategies that connect our affordable solar products—from Solar Lanterns to comprehensive Solar Home Systems—with businesses and enterprises seeking reliable energy solutions.
Key Responsibilities- Develop and execute market activation campaigns targeting MSMEs, commercial, and industrial entities
- Build and nurture relationships with prospective clients and business partners across assigned locations
- Conduct market research and identify growth opportunities in the renewable energy sector
- Organize product demonstrations, exhibitions, and promotional events
- Monitor market trends and competitor activities to inform strategic initiatives
- Achieve activation targets and report on campaign performance metrics
- Collaborate with cross-functional teams to ensure seamless customer engagement
- Bachelor's degree in Business, Marketing, Communications, or related field
- Proven experience in market activation, business development, or sales
- Knowledge of renewable energy or solar sector is advantageous
- Strong communication and interpersonal skills
- Excellent organizational and project management abilities
- Proficiency in digital marketing tools and CRM platforms
- Shomolu, Yaba, Maryland, Lagos Mainland, Ojuelegba, Bariga, Gbagada and environs