About the Role
Shuttlers is transforming the daily commute for professionals in the Lagos Metropolis by providing an efficient, reliable, and comfortable shared transportation service through our innovative mobile application. We are currently looking for a strategic and data-driven Lead, Performance Marketing to spearhead our digital growth engine. In this pivotal role, you will be responsible for scaling user acquisition, optimizing the full conversion funnel, and maximizing customer lifetime value through targeted paid campaigns and lifecycle marketing initiatives.
Key Responsibilities- Develop and execute comprehensive performance marketing strategies across paid social, search, display, and emerging digital channels.
- Manage substantial digital marketing budgets to efficiently hit acquisition, conversion, and revenue targets.
- Own campaign performance across the entire customer journey, from initial awareness and app sign-up to first trip and long-term retention.
- Design, execute, and analyze structured A/B testing frameworks for audiences, messaging, creatives, and landing pages to continuously improve CAC, CPA, and ROAS.
- Collaborate closely with creative, product, and data teams to build high-performing digital assets and refine customer segmentation.
- Execute lifecycle marketing campaigns via email, push notifications, SMS, and in-app messaging to drive repeat bookings and engagement.
- Establish robust tracking mechanisms, performance dashboards, and actionable reporting to inform business decisions.
- Bachelor's degree in Marketing, Business Administration, Data Analytics, or a related field.
- Minimum of 5-7 years of progressive digital marketing experience, with a heavy focus on performance and growth marketing.
- Proven expertise in managing multi-channel paid acquisition campaigns and large-scale marketing budgets.
- Hands-on experience with CRM platforms, marketing automation, and lifecycle marketing strategies.
- Exceptional analytical skills with deep familiarity with Meta Ads, Google Ads, attribution models, and marketing analytics.
- Prior experience in tech, consumer internet, marketplaces, fintech, or mobility sectors is a strong advantage.
- Competitive salary and performance-based incentives.
- Free daily commutes using the Shuttlers platform.
- Health insurance and wellness benefits.
- Dynamic, fast-paced work environment with opportunities for rapid career growth.
- Collaborative and impact-driven team culture in the heart of Lagos.