About the Role
Fortics Lifecare Limited, a leading network of primary and healthcare providers, is seeking an experienced, result-driven, and proactive Hospital Marketer / Field Business Development Executive Officer to join our vibrant Growth Team. The successful candidate will play a pivotal role in driving patient acquisition, referral development, corporate healthcare partnerships, and overall revenue growth through strategic field marketing initiatives.
Key Responsibilities- Drive patient acquisition through targeted field marketing, community outreach, and business development activities.
- Develop and maintain robust relationships with doctors, specialists, healthcare providers, HMOs, and corporate organizations.
- Identify, negotiate, and secure profitable new corporate healthcare partnerships and referral pathways.
- Generate, manage, follow up, and convert qualified business and patient leads into active clients.
- Conduct regular market visits, corporate presentations, and promotional events to boost brand visibility.
- Monitor competitor activities, market trends, and customer feedback to uncover new revenue streams.
- Collaborate closely with the Growth, Client Care, and Clinical Teams to ensure an exceptional patient experience.
- Prepare comprehensive reports on field activities, lead conversion rates, and overall business performance against set targets.
- HND or B.Sc. in Marketing, Business Administration, Healthcare Management, Public Relations, or a related discipline.
- Minimum of 3 years of proven professional experience in hospital marketing, healthcare business development, or medical sales.
- Exceptional networking, communication, negotiation, and relationship management skills.
- Demonstrated ability to meet and exceed aggressive sales, patient acquisition, and revenue targets.
- High level of resilience, confidence, and willingness to engage in extensive field work across Lagos.
- Must reside within Lekki or its immediate environs to ensure seamless daily operations.
- Competitive salary with performance-based bonuses and commission structures.
- Opportunities for professional growth and career advancement within a progressive healthcare network.
- Collaborative and supportive work environment with a mission-driven team.